SO YOU WANT TO ENTER THE SILVER INKWELL AWARDS
For 2011, the Silver Inkwell Awards are going green! All entries, work samples, and payments will be submitted online.
Here's What You Need to Send Us:
Go to the online Silver Inkwell Registration Site, where you'll be prompted for these items:
- Entry Form
- Work Sample
- Statement of Objectives and Results
- Appropriate Payment (see Deadline and Entry Fees).
Requirements
- Each entry must have been produced for use between June 1, 2010, and May 31, 2011.
- You may enter as many work samples as you wish, or a single work sample in multiple categories as appropriate.
- Each entry will need to be submitted separately. Be sure to follow the entry rules for each submission.
Statement of Objectives and Results
Because IABC/DC Metro believes that planning, implementation and measurable results are vital to the communication process, we require that each entry include a Statement of Objectives and Results, as described below. The Statement comprises 50 percent of the evaluation. The work sampleaccounts for the remaining 50 percent.
1. Audience. Provide information about the intended audiences, including size, location, and other characteristics or demographics that might be important, considering the stated objectives. Describe any unique circumstances or challenges posed by the audience. What is it about these audiences unique needs and characteristics that led you to the approach you took? .
2. Objectives. List goals and objectives for the project. The objectives you list must be realistic and measurable by outcome (e.g., costs and revenues, time, quantity, and quality). Objectives must be timebound and measurable. They should tie back in at least one way to the overall strategies and goals of the company or organization. Describe the methods used to measure results. If you do not expect measurable results, explain why and what you would do to measure results given the appropriate time and budget.
What's the difference between goals, objectives, and tactics?
3. Description. Describe the methods used to achieve the stated goals and objectives, the rationale for choosing these methods, and how the implementation plan was developed. Include the media mix selected and project-management information. Discuss the budget vs. actual expense and note whether the project met its deadline or not.
4. Results. Describe the measurable results of the implementation plan. Measured results must tie directly back to the stated goals and objectives. Describe how you measured the project's success and include the results of that evaluation. If it is too soon to measure the results of the project, explain how you intend to measure the results. If you do not expect measurable results, explain why, and what you would do to measure results given the appropriate time and budget.
Work Sample
Your work sample should consist of supporting materials that illustrate the scope of your entry. For example, this could consist of screenshots, survey questionnaires and results, communication plan, collateral produced as part of your campaign, and so on. We recommend you include as many facets to your work sample as possible, to illustrate the breadth of your work to the judges.
Our online system will allow you to upload your work sample quickly and easily. You can upload video and audio files, Microsoft Office documents, PDFs, JPGs, and much more.
Hard-Copy Submission Option
If you are submitting a work sample for the print, design, or photos/audiovisuals categories, you have the option to send a hard copy for judging. However, you are required to upload a soft copy to the site as well. To submit a hard copy work sample, please follow the instructions below:
- Submit three copies of your work sample.
- Include a cover sheet for each with entry name, entrant name, company name, category and the entry number provided when you submit your entry online.
- Do not mount or display the work samples. Samples must be able to fit into an 11"x14" envelope.
Bundle everything together and mail to:
IABC/DC Metro
10378 Democracy Lane, Suite A
Fairfax, VA 22030
Note: Hard copy work samples will not be returned
Deadlines and Entry Fees
Entry fees depend on which deadline you choose, and your membership status.
Early Bird Deadline: Wednesday, September 7, 2011
- IABC/DC Metro Member: $100 per entry
- Non-member: $150 per entry
- Full-Time Student: $60 per entry
Final Deadline: Monday, September 19, 2011 -- Extended to September 26
- IABC/DC Metro Member: $125 per entry
- Non-member: $175 per entry
- Full-Time Student: $85 per entry
