SO YOU WANT TO ENTER THE SILVER INKWELL AWARDS
Here's What You Need to Send Us:
- two copies of your work sample
- two copies of your Statement of Objectives and Results
- three copies of your completed Entry Form,
- a color photo in JPG format of the work sample (winning entries will be displayed at the awards gala)
- appropriate payment (see Entry Form).
For the 2010 Silver Inkwells, each entry must have been produced for use between June 1, 2009, and May 31, 2010.
You may enter as many work samples as you wish, or a single work sample in multiple categories as appropriate.
Each entry requires a separate Entry Form and payment. Be sure to follow the entry rules for each submission.
Do not mount or display the work samples. Submit photos of items too large to fit in an 11"x14" envelope.
And remember: You MUST register your entry online, even if you plan to pay by check (payable to IABC/DC Metro–Silver Inkwell).
Bundle everything together and mail to:
IABC/DC Metro
10378 Democracy Lane, Suite A
Fairfax, VA 22030
Entrants will not be notified if their entry is moved to another category or is disqualified.
Statement of Objectives and Results
Because IABC/DC Metro believes that planning, implementation and measurable results are vital to the communication process, we require that each entry include a Statement of Objectives and Results, as described below. This document should be no longer than two typed pages (single-spaced with 1-inch margins). The Statement comprises 50 percent of the evaluation. The work sampleaccounts for the remaining 50 percent.
1. Audience.Provide information about the intended audiences, including size, location, and other characteristics or demographics that might be important, considering the stated objectives. Describe any unique circumstances or challenges posed by the audience. What is it about these audiences unique needs and characteristics that led you to the approach you took? .
2. Objectives. List goals and objectives for the project. The objectives you list must be realistic and measurable by outcome (e.g., costs and revenues, time, quantity, and quality). Objectives must be timebound and measurable. They should tie back in at least one way to the overall strategies and goals of the company or organization. Describe the methods used to measure results. If you do not expect measurable results, explain why and what you would do to measure results given the appropriate time and budget.
What's the difference between goals, objectives, and tactics?
3. Description.Describe the methods used to achieve the stated goals and objectives, the rationale for choosing these methods, and how the implementation plan was developed. Include the media mix selected and project-management information. Discuss the budget vs. actual expense and note whether the project met its deadline or not.
4. Results & Evaluation.Describe the measurable results of the implementation plan. Measured results must tie directly back to the stated goals and objectives. Describe how you measured the project's success and include the results of that evaluation. If it is too soon to measure the results of the project, explain how you intend to measure the results. If you do not expect measurable results, explain why, and what you would do to measure results given the appropriate time and budget.
Work Sample
Your work sample should consist of supporting materials that illustrate the scope of your entry. For example, this could consist of screenshots, survey questionnaires and results, collateral produced as part of your campaign, and so on. We suggest you include as many facets to your work sample as possible, to illustrate the breadth of your work to the judges.
