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President’s Note 

Is it already Summer? Bet you never thought we'd ever get to it while we were going through #snowmageddon. But Spring sprang, and now we're left to swelter through Summer as only we Capital-area folk know how to do.

The heat won't be all bad, though. We have one of our hottest programs coming up this month - our special three-hour writing workshop with the renowned Ann Wylie on June 30 (and we're grateful to Johns Hopkins University and Marketwire for sponsoring it). If you or any of your team could do with a review of your writing skills, I highly recommend you sign up quickly; we still have a few seats left and the member rate is considerably lower than the non-member one.

Even better, we're offering companies and organizations who have non-members who might like to attend a great deal; if you're planning to send at least four of your staff, and at least one of you is an IABC member, you can avail the member rate for ALL your team. No, that's not a typo! So if you'd like to avail this member benefit, please contact our office by phone (703/267-2322) or email and we'll get you set up.

Don't forget we're also hosting Ann at our June 29th happy hour at Ceiba. Even if you can't make it to the workshop, I hope we'll see you there for what I know will be a fun evening.

Here's to summer!

Shonali Burke, ABC, Principal, Shonali Burke Consulting
President, IABC/DC Metro

 

AND COMING IN JULY

We'll hear from Matt Teper, speechwriter to Vice President Joseph Biden, on what it's like to be a professional speechwriter at the highest echelons of government.

Watch our website for details meeting time, date, and location, plus registration info.

 

THINK LIKE A READER

A guest Capitol-Cast blog post by Ann Wylie

Look for the ‘That means you will …’

What do readers get if they save more for retirement?

“Nobody wants to buy our products; they want to buy the products of our products. They don’t want to buy vitamins; they want to buy health.” — Nido Qubein, CSP, CPAE, motivational speaker and business consultant

When J.P. Morgan asked clients to envision retirement, nobody talked about retirement savings. 

“Nobody gave us a dollar figure,” Donn Hess, an executive at J.P. Morgan Retirement Plan Services LLC, told The Kansas City Star. “Nobody gave us a wage replacement figure.”

Why, then, do retirement savings campaigns focus so much on those numbers?

As J.P. Morgan discovered, people were more interested in what they could do with those savings:

  • Play golf every day.
  • Spend summers at the Oregon coast.
  • Eat dinner in every Michelin-starred restaurant in France.

That caused the firm to ponder … 

 

To read the rest of Ann’s post, please visit IABC/DC Metro’s Capitol-Cast blog.

GRAB A DRINK WITH IABC AND MEET ANN WYLIE

On the eve of her special Workshop, Robust, Readable and Riveting: Writing That Compels in the Age of Now, Ann Wylie will be our guest for an IABC/DC Metro Networking Happy Hour on June 29th at Ceiba.

Meet us downtown for $5 Sangria Blanco, Sangria Rojo, margaritas and draught beer; half-price menus; and a chance to network with the industry’s finest.

More details are right here.

MAY MEETING RECAP

At IABC/DC Metro's May meeting, Amy Mitchell, Deputy Director for the Pew Research Center’s Project for Excellence in Journalism, presented the findings of the Center’s The State of the News Media 2010.

The full report can be found at the Pew Research Center’s web site. Tyler Gray of The Bivings Group wrote a blog post that may be of interest.

Welcome—and Welcome Back—New and Renewing Members!

We are thrilled that the following IABC/DC Metro members have chosen to join or renew their association membership:

Helen Farnen (Aon), Edward Collins-Chase, Jennifer Galloway (Municipal Securities Rulemaking Board), Kristin Kruhm (Kaiser Permanente), Jill Sacks (Kaiser Permanente), Marcus Jennings, Gustav Plato (iiGrowth, LLC), John Forrest Ales (Hilton), Rabab Pettitt (Sylvan Learning), Jeremy Rueter (Chemonics), Sarna Marcus (Page Group), Jan Lamoglia (Vangent), Marvin Jones (Marvin T. Jones & Associates), Debra Hinkle (AARP), Timothy Delaney (M&T Bank), Leonard Johnson (JDG Communications), Xenia Jowyk (The Real Estate Roundtable), Jeffery Valentine (CareFirst BC/BS), Mark DiJulio (National Associaton of Securities Dealers), Denise Graveline (Don't Get Caught), Crystal McCall (Ratner Companies), Brenda Siler (Best Communication Strategies), Judy Galliher (United Educators), Renee Adler, Michael Clendenin, and Joyce Bosc (Boscobel Marketing Communications

Thank you all for placing your trust in IABC/DC Metro as the premier professional development association for business communicators. We look forward to seeing you at a chapter event soon. As always, please contact Dan Sporer, VP/Membership, with questions about how you can get more involved with the chapter—and let us know how we can help you!