background image
Capitol Building
Have a Good Idea for a Speaker or Program Topic?

Contact Co- VPs of Professional Development Jakub Konysz and Robin Lane at provdev@iabcdcmetro.org

Last name:      Password:     

functional image
Not a Member of IABC?

For $50, you can receive three months of  chapter-level only benefits such as member rates to our events, and access to resources such as our Job Bank. If you like what you see, you can then join IABC and receive the full benefits of membership in the world's leading organization for professional communicators.

IABC DC is on Facebook IABC DC is on LinkedIn IABC DC Tweets! Do you? Get all your IABC DC info direct via RSS!

Join IABC
current page indicator

ROBUST, READABLE, AND RIVETING: Writing that compels in the age of now

In a time where writers compete for readers’ attentions with a variety of media, where 140 characters is the name of the game, you need to be position your messages in your audience’s best interests (most communicators position their messages in their organization’s best interests).  

Is what you’re writing compelling? Will it propel your readers to action? If it’s not easy to read, you’ve lost the race before you’re even out the door. 

Join IABC/DC Metro as we proudly present a three-hour writing workshop with acclaimed writer, teacher and presenter Ann Wylie, sponsored by Johns Hopkins University and MarketWire. Ann will teach you to Think Like a Reader and Cut Through the Clutter—a custom-designed presentation of two of her most popular seminars… especially for you! 

A sought-after speaker and teacher, Ann has won more than 60 communication awards, including two Gold Quills, has been designated an “IABC Recommended Speaker” for her top ratings at IABC International conferences, and serves as the Public Relations Society of America’s national writing coach.

 In this workshop, you’ll learn:

  • The formula people use to determine which messages to pay attention to
  • Two rewards you can use to boost audience interest in your message
  • The No. 1 question to answer on your reader’s behalf
  • A two-minute perspective shift that focuses your message on the value to the audience
  • A simple translation process that pushes audience benefits to the top of your message
  • A three-letter word to use to make your message more relevant to your audience
  • How to cut your copy before you’ve even written the first word
  • How to avoid causing your reader to skip your paragraphs
  • A tool you can use (you probably already have it, but you might not know it) to quantifiably improve your copy’s readability
  • A seven-step system for making your copy clearer and more concise

DETAILS

When

June 30, 9:30 am - 12:30 pm

Where

Johns Hopkins University
1717 Massachusetts Ave. NW
Downtown DC

Cost

 

      Early-Bird
(through May 31)

 Not-Too-Late
  (June 1-15)		 Late to Last-Minute
    (June 16-30)
Members        $129        $139          $149
Non-Members        $179       $189          $199
Full-Time Students         $99       $109          $119

 

To Register

Click right here. See you on June 30th!

Sponsored by

Interested in being a sponsor for this event? Click right here.